Post by account_disabled on Feb 20, 2024 1:11:28 GMT -6
There is a brand that not only impregnates its rebellion in every bubble or sip of its beer, it has also taken it abroad to raise its voice and fight against one of the main enemies of the planet and society: climate change. The rebellion that the BrewDog brewery shares has led it to become a success story and inspiration for many brands and one of the favorite companies for many consumers. All this admiration also comes from the ideology that James Watt , CEO and co-founder of the company. “Don't waste your time on stupid business plans. Forget sales. Ignore the advice. "Put everything on the line for what you believe." James Watt, CEO and co-founder of BrewDog. BrewDow has become a kind of “punk” company by daring to break the mold of how to promote itself, produce, and even work to work on its own terms and without fear of sharing its social and political position. Let's take a brief tour of all the initiatives that have led this company to become a benchmark or success story. A beer with punk responsibility Since Watt and Martin Dickie founded the company in 2007, this punk attitude has manifested itself in the way its range of ales and lagers has been marketed. It was one of the first companies to promote that dogs could have access to its facilities, and not only that, the company gives a free week to every employee who adopts a pet, since for the founders of BrewDog it is important to share your life with these beings.
And rescuing them from vulnerable situations so that they become part of a new life and family is of great value. Once a period of rest and adaptation for employees ends, their new colleagues can attend work with them. According to Watt and Dickie, this facilitates coexistence and integration, in addition to the fact that they will not spend their first days alone. On the other hand, the company launched a sustainability program known as BrewDog Tomorrow , whose mission is clear: to make the company the most sustainable beverage brand on the planet. As part of this goal, all of the company's electricity in the UK comes from wind power, and it plans to do the same around the world. In the case of the grain residue used to produce beer, it is Europe Cell Phone Number List being converted into biogas. Additionally, they are working with local partners to convert barley into vehicle fuel and organic fertilizer. BrewDog is also investing heavily in all-electric delivery trucks. Meanwhile, the focus on local brewing – in Scotland, the US, Australia and Germany – is reducing the distance beer has to travel. Addressing climate change In August, the brewer announced that it had achieved carbon negative status , making it the first international carbon negative beer company. Although for macar there is a need to go further and faster.
Even with the measures we had already taken, we needed to do more to positively impact the planet and the climate crisis. We are running out of time and need quick, meaningful action to reverse course. James Watt, CEO and co-founder of BrewDog. The brand has become the first employer in the world to ensure that all its staff are also carbon negative, and to do so they measure their impact through the Pawprint app . In it they enter information about how they get electricity at home, their travel habits and what foods they eat. Once the calculations have been made for collaborators, BrewDog will remove twice as much carbon from the air each year that each staff member is responsible. Shout out to our pals in Australia @brewdogau on their launch of #streetdog . They're putting doggy adoption ads from on their cans to help pups find new homes. 100% of these profits will be donated tommediately offset the carbon footprints of its employees with the help of the carbon removal projects it is funding. And ultimately the brand drove the creation of BrewDog Forest , a 2,050-acre site in Scotland where the brewery will plant trees as a means to remove carbon from the air. We hope that the majority of our employees will participate in this. It's not a requirement, but the only way we can offset the carbon of our team members is if they use the app. Sustainability is part of our culture, so while we don't recruit for it directly, it's inherent to our process.
