Post by account_disabled on Mar 5, 2024 4:37:34 GMT -6
This Adidas campaign launched in 2004 is a clear example of the power of storytelling. The context we are talking about is a well-constructed plot about a true story of improvement and effort to achieve a dream. At the end of the day, we all want to think that nothing is impossible, but we need facts to prove it. That's what storytelling is about: expressing reasons to believe in a creative and, above all, emotional way. Humans are rational beings, but emotion has an undeniable weight in all our decisions. That is why if we manage to associate the brand with emotions similar to our users or target audience, we will be able to create a powerful bond with them and our brand will be remembered. Take advantage of the virality of social networks It's not about bombarding our consumers by telling them how good and emotional we are. It consists of offering them interesting content related to both the brand and their own interests. It is telling credible and real irresistible and empathetic stories that lead them to share them. They feel that in some way they speak about themselves, their values, beliefs and way of seeing the world and not just about the brand. Here lies the strength of storytelling. It is a strong connector between brand and user because identification can occur between both.
We all like others to see what we are like and what we like. In some way, social networks (RRSS) explain our own history and we like them because we know more about others. They allow us to tell our brand story gradually, expanding or modifying it as we grow and change. They show our personality and our values, and brands should do the same. Social networks must be used to convey the brand's value proposition, what it believes in and what it does not agree with. And, as we have already mentioned, if we do it through a real and emotional story, we will Industry Email List make it go viral and create a strong bond with our users. With storytelling consistent with our brand and a little creativity, we will make nothing impossible.This is usually the hardest part, the moment when it is time to say goodbye to most proposals due to the oversaturation of names for existing companies. Taking into account that the registration of each trademark expires after 10 years, it is most likely that the name you have fallen in love with is already in use, not to mention web domains, where free will reigns without any type of control.
Decline to other sectors to grow in the future. Suggest and evoke powerful concepts to make it more understandable. Readable, easy to pronounce and remember in most languages. Without negative connotations, this part is vitally important to carry out with specialized linguists. Consistent with the universe of the sector's trademark system. 5 Presentation of names for companies And finally the time comes to present the most appropriate proposals for the brief and its positioning. This delivery of the denominations consists of three parts: 1 In-person explanation of the denominations in physical format in order to objectify the denominations through physical cards. 2 Delivery of a PDF presentation with a very detailed explanation and usability examples of each of the proposals, along with a feasibility diagram in terms of digital space. 3 Sending of trademark registration reports prepared by the legal team with which we collaborate, exemplifying the non-presence of identical trademarks for the Nice Classes with which it competes. naming chart What types of creative naming are there? There are many possibilities and criteria to generate and select names for companies. We can talk about eight different categories of company names, which are generally distinguished according to the characteristics of the brand name, such as how descriptive or abstract they are.
We all like others to see what we are like and what we like. In some way, social networks (RRSS) explain our own history and we like them because we know more about others. They allow us to tell our brand story gradually, expanding or modifying it as we grow and change. They show our personality and our values, and brands should do the same. Social networks must be used to convey the brand's value proposition, what it believes in and what it does not agree with. And, as we have already mentioned, if we do it through a real and emotional story, we will Industry Email List make it go viral and create a strong bond with our users. With storytelling consistent with our brand and a little creativity, we will make nothing impossible.This is usually the hardest part, the moment when it is time to say goodbye to most proposals due to the oversaturation of names for existing companies. Taking into account that the registration of each trademark expires after 10 years, it is most likely that the name you have fallen in love with is already in use, not to mention web domains, where free will reigns without any type of control.
Decline to other sectors to grow in the future. Suggest and evoke powerful concepts to make it more understandable. Readable, easy to pronounce and remember in most languages. Without negative connotations, this part is vitally important to carry out with specialized linguists. Consistent with the universe of the sector's trademark system. 5 Presentation of names for companies And finally the time comes to present the most appropriate proposals for the brief and its positioning. This delivery of the denominations consists of three parts: 1 In-person explanation of the denominations in physical format in order to objectify the denominations through physical cards. 2 Delivery of a PDF presentation with a very detailed explanation and usability examples of each of the proposals, along with a feasibility diagram in terms of digital space. 3 Sending of trademark registration reports prepared by the legal team with which we collaborate, exemplifying the non-presence of identical trademarks for the Nice Classes with which it competes. naming chart What types of creative naming are there? There are many possibilities and criteria to generate and select names for companies. We can talk about eight different categories of company names, which are generally distinguished according to the characteristics of the brand name, such as how descriptive or abstract they are.
